Social media campaign design / Icon Design / Vector Illustration
EMA Annual Report 2017 is the most important document of the EMA as it provides an overview of the work of the European Medicines Agency (EMA) and highlights major achievements of 2017 in protecting and promoting public and animal health in the EU.
The challenge was to create a social media campaign that promoted the report highlighting key messages and figures in lay language for Twitter (40,000 followers) and LinkedIn (62,000 followers).
As the result I created a series of carefully crafted 14 visuals having consistent feel and look but at the same time following the colour codes of areas of specialisations with tailored designed icons.
The social media campaign was very successful with around 34,000 impressions, 2000 clicks and 300 likes and 60 retweets per visual.
EMA Annual Report 2017 Twitter visual promoting the main messages and figures highlighted in the report